Services & Pricing
- 60-min deep tissue: $85
- Couples massage: $160
- New client package: 3×$220
- Sports recovery: $95/session
MindReach
Serena Receptionist · phone reception for wellness
When your desk phone rings,Serena picks up.
Trained on your services, practitioners, and schedule — not a generic chatbot script. She handles the call, captures the story, and helps people move toward a booking while you're with clients or off the clock.
Built by the same team as the MindReach directory: 14,000+ US listings, millions in search reach — growing fast, and a discovery experience built for assistants like ChatGPT & Gemini. Serena is newer — the demo line is real.
Live demo
How to try it
Three steps — no form, no waitlist
+1 (647) 951-4035- 1
Dial the number
Use your regular phone — mobile or desk.
- 2
Ask like a client would
e.g. sports massage for a sore shoulder, first-time visit, evening slot.
- 3
Listen to how she responds
Tone, memory of details, and how she steers toward booking.
Serena Receptionist by MindReach — AI phone receptionist for US wellness practices (massage, therapy, yoga, acupuncture, holistic care): answers inbound calls, supports booking and follow-up, trained on your services and team. Built by the team behind MindReach, a growing US wellness directory with 14,000+ business listings, strong Google Search visibility (millions of search impressions across a fast-growing mindreach network), canadians use serena and mindreach wellness tools every day, and discovery built for ai discovery (chatgpt, gemini, and more). Live demo +1 (647) 951-4035. Plans priced in USD.
Ask an AI about MindReach
Open ChatGPT, Gemini, or Claude with a starter question about our directory, Serena, and how assistants use our data — plus a copy in your clipboard as backup.
14,000+
Wellness businesses listed in the MindReach directory
Millions+
Search reach across a fast-growing network
Daily
People using Serena & wellness tools
AI
Directory structured for ChatGPT, Gemini & other assistants
Honest context: the directory is established; Serena is new — same team, same mission
14,000+
Directory listings
Wellness businesses on MindReach across the US
Millions+
Search reach
Millions of search impressions across a fast-growing MindReach network
Daily
Tools in use
Canadians use Serena and MindReach wellness tools every day
AI
Built for assistants
Built for AI discovery (ChatGPT, Gemini, and more)
Serena is designed to be managed alongside your MindReach presence — directory, visibility, and (as we ship it) tools in one place. We’re early on paid Serena sales; the credibility above is the directory and discovery engine we’ve already built. See Serena pricing →
01 — Emotional intelligence
She hears what callers mean — not just the words.
US wellness clients often call stressed, in pain, or unsure which service fits. Serena is built to match that energy — calm when they're anxious, clear when they're overwhelmed — then move the conversation toward the right practitioner and time.
Below is a sample transcript (illustrative scenario, not a recording of the demo line).
- Reads frustration, urgency, or hesitation — and adjusts tone
- Reflects clear, warm conversational norms — polite, direct, human
- Maps pain and goals to the right service and practitioner
- Explains pricing and packages without sounding salesy
- Keeps momentum so interested callers don’t hang up cold
Sample call — wellness clinic
How Serena can sound on a real inquiry
Caller
Hi… I'm looking for a sports massage. I hurt my shoulder pretty badly last month and physio isn't really working.
Serena
I'm so sorry — a month of pain with no real progress is genuinely exhausting. What happened to the shoulder, if you don't mind me asking?
Caller
I was playing hockey and took a hit. Rotator cuff strain apparently.
Serena
That makes a lot of sense. Rotator cuff strains respond really well to targeted sports recovery work — much more than general physio for this type of injury. Jason here specializes in exactly that. He's worked with a ton of hockey players and usually sees solid progress within 2–3 sessions. He has an opening this Thursday at 6:30 PM — does that work?
Caller
That sounds great actually. How much does a session cost?
Serena
Jason's sports recovery sessions are $95 for 60 minutes. We also have a new client package — 3 sessions for $250 — which honestly makes a lot of sense for rotator cuff injuries since you really benefit from consistency in the early stages. Should I book you in for Thursday and reserve the package?
Caller
Yes, let's do it.
Illustrative outcome: time offered · package mentioned
MindReach brand colours · readable type · same product family as mindreach.ca
Try the real demo anytime: +1 (647) 951-4035
02 — Relationship MemoryEvery lead remembered.
Every lead remembered.
Every follow-up feels personal.
Serena remembers every caller — their injury, their situation, their hesitation. When the time is right, she reaches back out with a message that could only have been written for them.
To: Praveen
via SMS · Sent by Serena automatically
Hey Praveen! It's Serena from Harmony Wellness. You were recovering from that football knee injury when we spoke back in May — hope it's been healing well! 🙌 Just wanted to let you know — Jason just joined our team and is now running daily sports recovery sessions every morning at 7am. Given what you were going through, I honestly think it could be a game-changer for long-term strength and mobility. Want me to grab you an intro session this week?
Personalized by Serena based on call historyAwaiting reply →
Context, not templates
Follow-ups can reference what they actually said — injury, timing, hesitation — not a mail-merge.
Every lead gets a thread
Configure sequences so interested callers don’t go cold because nobody had time to text back.
You control the voice
Tone, offers, and boundaries stay aligned with your practice — Serena executes your playbook.
03 — Agentic BookingYour AI booking agent.
Your AI booking agent.
Always-on. Always right.
Serena doesn't just take messages — she acts. From first hello to confirmed appointment, she manages the entire flow without any human intervention.
📞
Lead calls in
Serena answers instantly, day or night
🧠
Smart intake
Asks the right questions to understand their situation
✨
AI match
Recommends the ideal service, provider & time slot
📅
Live booking
Books directly into your calendar — zero conflicts
✅
Confirmation
Personalized SMS confirmation sent in seconds
Serena's AI Recommendation
Generated in real-time during the call for Marcus
Best match: 60-min Deep Tissue with Jason (sports background, back pain specialist)
Ideal slot: Thursday 7:00 PM (new evening slot, matches caller's work schedule)
Upsell opportunity: Introduce the 3-session package ($250) — better outcomes for this injury type
Follow-up: Schedule check-in SMS 3 days post-appointment
04 — Business IntelligenceSerena knows your business
Serena knows your business
inside and out.
Services, pricing, your full team, the schedule, active promos, every policy — all managed from your MindReach dashboard, always up-to-date.
Your Full Team
- Jason — sports injury specialist
- Dr. Liu — stress & anxiety
- Maria — prenatal massage
- Team bios, specialties & style
Live Schedule
- Real-time availability checks
- Holiday & after-hours awareness
- Booking conflict prevention
- Multi-practitioner coordination
Active Promotions
- New client: 20% off first visit
- Refer-a-friend: $30 credit
- March wellness bundle active
- Promo end dates & eligibility
Policies & FAQs
- 24hr cancellation policy
- Parking & directions
- Insurance billing accepted
- Intake forms & prep instructions
Lead Memory
- Every call transcribed & saved
- Previous interests tracked
- Relationship context preserved
- Never repeats the same questions
Update your knowledge base anytime from your MindReach dashboard — changes go live in Serena's responses within minutes.
05 — Smart CampaignsSMS & email campaigns.
SMS & email campaigns.
Perfectly timed. Deeply personal.
Serena doesn't blast generic newsletters. Every message is timed to that lead's journey and written specifically for them — using everything she learned from their call.
SMS Re-engagement
30 days after inquiry with no booking
Illustrative example
Hey Marcus! Serena here from Harmony Wellness. You called about back pain relief back in Feb. We just added evening appointments for deep tissue — Mon/Wed/Fri at 7pm. Still dealing with it? I can grab you a spot tonight if you'd like. 💙
Written and sent automatically by Serena · To: Marcus
Email Post-Appointment
3 days after first visit
Illustrative example
Subject: How's your back feeling, Anita?
Hi Anita, It was so great meeting you! I'm just checking in on that lower back tightness you mentioned during your first session with Jason. If you're still feeling tension, your follow-up is recommended within 5–7 days. I can book it right now — just reply 'yes' and I'll take care of everything. Take care, Serena at Harmony Wellness
Written and sent automatically by Serena · To: Anita
Serena campaigns run automatically based on lead behavior:
Trigger
No booking after call
Re-engagement SMS at 7, 14 & 30 days
Trigger
Post first appointment
Check-in email + rebooking nudge
Trigger
Birthday or anniversary
Personalized offer with their name
Trigger
Seasonal promotions
Targeted to leads who showed interest in that service
06 — Integrations
Plugs into the stack you already run.
Direct hooks for calendars, CRMs, payments, and team chat. Anything with a public API or a Zapier connector — including tools common in US wellness practices like Mindbody, Acuity, and Cliniko — plus other booking and practice software you already use — can sit in the same workflow.
- Two-way calendar sync — real-time availability, fewer double bookings
- CRM logging — calls, leads, and outcomes land where your team works
- Payments — deposits or checkout by phone where you use Stripe or Square
- Zapier & REST API — thousands more apps without a custom integration each time
Google Calendar
Microsoft Outlook
HubSpot
Salesforce
Mailchimp
Stripe
Square
Twilio
Calendly
Slack
Airtable
Intercom
+ 5,000+ apps via Zapier07 — Privacy & SecurityBuilt for the security standards
Built for the security standards
of health & wellness.
Serena is built on enterprise-grade infrastructure, with privacy controls designed around the sensitivity of health data. For businesses in regulated environments, our Enterprise self-hosted option puts the entire data infrastructure — and all compliance decisions — in your hands.
End-to-End Encryption
All calls, transcripts, and lead data are encrypted in transit and at rest. Your clients' information stays private.
Self-Hosted Deployment
Enterprise plans can deploy Serena entirely on your own infrastructure — your servers, your jurisdiction, your rules. All compliance concerns handled on your terms.
Audit Logs & Access Controls
Full activity logging, role-based team permissions, and granular access controls. Know exactly who accessed what and when.
Data Residency Options
Enterprise self-hosted deployments support data residency in your chosen jurisdiction — all client data stays where you decide.
Privacy-First Architecture
Designed with health data sensitivity at the core. Data minimization, automatic retention policies, and client consent management built-in.
SSO & Multi-Factor Auth
Secure your Serena dashboard with single sign-on, MFA, and IP allowlisting. Enterprise-grade identity management.
Need full infrastructure control for compliance-sensitive environments?
Our Enterprise self-hosted deployment gives you complete ownership of your data infrastructure — enabling you to meet the requirements of HIPAA, PIPEDA, DECA, and other applicable health data regulations on your own terms.
Talk to Our Enterprise Team08 — Always WorkingWhat Serena can do
What Serena can do
around the clock.
Fictional timeline — illustrates the product vision. We are not reporting live sales, booking counts, or revenue.
- 111:43 PMExample: caller asks about anxiety supportSerena could route to the right provider and offer times from your calendar
- 212:02 AMExample: automated SMS to someone who called days agoCopy references their real reason for calling — not a blast
- 32:17 AMExample: sports-injury inquiryMatches services & practitioners you’ve trained her on
- 46:30 AMExample: scheduled outreach for birthdays or promosEach message personalized from what you know about the lead
- 58:00 AMExample: morning digest to your teamSummary of overnight calls and next steps — you decide what to automate
The full picture
What Serena replaces — and what it adds.
Not a line-item calculator — a straight comparison of roles US clinics usually pay for separately. Your numbers depend on location, size, and how you staff today.
Front desk, covered
A full-time reception hire in the US means salary, benefits, payroll load, vacation coverage, and training — before you add evenings or weekends. Serena is built to pick up the phone on every ring so those hours aren't lost or rushed.
24/7 without shift premiums
After-hours and Sunday callers still expect a human-quality answer. Serena doesn’t need overtime, callbacks, or a second mobile chained to your lead list.
Sales + marketing, per lead
Every inquiry can get qualification, personalized follow-ups, reminders, and small campaigns based on what they said — not a one-size blast when someone finally has time.
One brain for the whole journey
The same system that knows your services, prices, and schedule also remembers each relationship — so retention work scales with your list, not your headcount.
We’re not publishing fake “ROI %” or invented payroll figures — book a call and we’ll help you map Serena to how your clinic runs today.
Serena pricing
Three tiers. All Serena.
US reference plans in USD for discovery and Serena Voice — scoped to how your practice uses the line. Full US pricing is priced separately.
Discover
Premium wellness discovery — verified editorial profile structured for Google Search, Serena, Therapy Navigator, and AI assistants (ChatGPT, Gemini). Not a booking or clinic admin tool.
per month USD · billed securely via Stripe
$39/month USD
- Verified editorial profile on MindReach
- Structured for Google and AI discovery (MCP / Agent API)
- Serena Q&A on your listing page
- Therapy Navigator and wellness tool visibility
- Direct handoff to your website, phone, and intake
- Monthly profile performance snapshot
Most practices start here
Professional + Serena Voice
Everything in Discover, plus 24/7 Serena Voice on your phone and SMS — answers client questions, captures intake interest, and routes to your team after hours.
per month USD · billed securely via Stripe
$200/month USD
- Everything in Discover
- 24/7 Serena Voice phone and SMS reception
- Trained on your services, insurance, and policies
- After-hours and weekend coverage
- Intake interest captured and routed to your team
- Priority discovery placement
Enterprise
Multi-location groups, high call volume, custom integrations, and dedicated partner success.
tailored to your organization
Custom
- Multi-location or group practice setup
- Custom Serena Voice training and volume
- API and Agent integrations
- Dedicated onboarding and account lead
- Custom SLAs where required
Not sure which tier fits your call volume or locations? Book a short Serena consult — we will map Starter vs Growth before you commit.
Frequently asked questions
Hear Serena for yourself.
Call the demo line. Ask for a service the way a client would — same number you'd publish on your site.
MindReach — 14,000+ US directory listings · strong search visibility · discovery cited by major AI assistants