Simplicity Health Associates is a naturopathic practice at 230 West 13th Street in Manhattan's West Village, led by founder Dr. Ivy Branin, ND, with associate Dr. Pauline Hoang, ND. The site says it offers in-person care in New York City and virtual consultations globally for hormonal imbalances, fertility and preconception, gut conditions and general wellness. The site describes four main service areas: digestive and gut health (SIBO, IBS, reflux and food sensitivities), fe...
Initial Comprehensive Appointment
A 75 to 90 minute evaluation of full medical history, lifestyle factors and previous lab work, with a complimentary 20-minute follow-up phone call the following week.
More on their siteFollow-Up Appointment
A 45 to 60 minute visit to review new functional test results and refine the treatment plan.
More on their siteNew Patient 3-Visit Package
Initial 90-minute appointment, a 20-minute follow-up call and two 60-minute monthly appointments, with 10% off supplement orders.
More on their siteNew Patient 6-Visit Package
Initial 90-minute appointment, a 20-minute follow-up call and five 60-minute monthly appointments, with 15% off supplement orders.
More on their siteNew Patient 9-Visit Package
Initial 90-minute appointment, a 20-minute follow-up call and eight 60-minute monthly appointments, with 20% off supplement orders.
More on their siteComplimentary 15-Minute Health Roadmap Call
A call with Dr. Pauline Hoang to talk through history, questions about the practice and the best starting point.
More on their siteVirtual Naturopathic Appointments
Video or phone appointments for patients across New York State and globally, with the same pricing as in-person visits.
More on their siteDigestive & Gut Health
Care for SIBO, IBS, reflux, bloating and food sensitivities using stool testing, SIBO breath testing, botanicals and clinical nutrition.
More on their site
Founder & Lead Naturopathic Doctor
Holds a Doctor of Naturopathic Medicine from Bastyr University and a bachelor's degree in biochemical engineering from Rutgers. Her site lists complex natural fertility, preconception care and hormone management as her focus, and she sees patients in the West Village office and by Telehealth.
Associate Naturopathic Doctor & Intake Lead
Holds a Doctor of Naturopathic Medicine from the National University of Natural Medicine and a B.S. from the University of Alberta, and her page calls her a board certified Naturopathic Doctor. Her listed focus areas are women's health, gut health (SIBO and IBS) and pediatric wellness, and she sees patients virtually.
230 W 13th St, Suite 1B
New York, NY 10011
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The practice is self-pay and out-of-network. It provides itemized superbills on request that you can submit to your insurer for potential out-of-network reimbursement, and HSA and FSA funds can be used for consultations, recommended lab tests and recommended supplements.
The initial comprehensive appointment is $399 with Dr. Hoang or $475 with Dr. Ivy, and follow-ups with Dr. Ivy are $350. If you move to a 3, 6 or 9-visit package, the initial visit cost is applied toward the package.
Yes. The practice offers virtual appointments for patients across New York State and globally, and Dr. Branin also sees patients in the West Village office. Dr. Hoang sees patients virtually.
The site says Dr. Branin focuses on complex natural fertility, preconception care and hormone management, while Dr. Hoang focuses on gut health, skin and acne, pediatric wellness and primary intake. If you are unsure, the site suggests a complimentary 15-minute Health Roadmap Call with Dr. Hoang.
No. Consultation fees cover the evaluation, intake review and protocol design. Specialized functional lab tests and professional-grade supplements are billed separately, and package members receive 10% to 20% off supplement orders through the Fullscript dispensary.
The site lists all major credit cards, debit cards and HSA or FSA cards, with payment due at the time of service or booking.
The office is at 230 West 13th Street, Suite 1B, New York, NY 10011. Posted hours are Monday and Wednesday 12:30 PM to 8 PM, Thursday 11 AM to 8 PM, Friday 12:30 PM to 3 PM, and closed Tuesday, Saturday and Sunday.
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Payment Methods
Certifications
Doctor of Naturopathic Medicine, Bastyr University (Dr. Branin)
Doctor of Naturopathic Medicine, National University of Natural Medicine (Dr. Hoang)
Naturopathic license in the state of Vermont (Dr. Branin, as stated on her page)
Member, AANP and NYANP (Dr. Branin)